Becoming an Event Planner - A How To Guide

Some of you may be wondering why learning How to Become a Party and Event Planner would be of interest to anyone. But, if have always dreamed of owning your own business and having the freedom that comes along with it, then you will definitely be interested in the event planning industry. Worldwide, the annual sales generated in the party, business, and event planning industry exceed $500 billion dollars (Source: International Special Events Society). Anyone entering into this industry has a wide range of options available to them and a huge market to tap into.

Estimated start up costs:
The start-up costs of becoming a party and event planner are relatively low but they will depend upon what services you intend offering. For most, the essential equipment includes: cell phone, laptop, business cards, Yellow Pages ad, and a good organizer of some sort. If you intend on offering catering as one of your event planning jobs, then clearly you will need a fully stocked kitchen but it is possible to outsource this function if you are coordinating the entire event. Bare bones start-up costs including a rough estimate for liability insurance would be less than $2500 if you did your homework and found some deals along the way.

Recommended experience, skills, and training:
Although college degrees are available for an event planner, most of the entrepreneurs within the industry do not have one. The majority of business owners started out in catering or business meeting planning and expanded into event planning. However, many owners have attended classes and attained certification. In addition to education, learning how to become a party and event planner includes experience in the following areas: marketing, accounting, management, and sales.

Marketing tips:
To obtain credibility as a competent event planner, it is imperative that you present a professional image at all times. All of your invoices, e-mails, business cards, and correspondence should bear your company logo and have continuity in visual presentation. You will probably see good results from joining networking groups and the local chamber of commerce. Word-of-mouth will be critical in the early phases while working with the public but you will need a completely professional image and marketing strategy to land the corporate accounts.

Creating a website and filling it with a lot of useful content will land you a high ranking in the search engines and provide you with a powerful marketing tool to help promote your business. Be sure to include a link to this website in all of your e-mails and correspondence as a cheap but effective way of driving traffic to your site. Finally, use direct mail campaigns to local businesses that include some kind of promotion or discount for using your services.

Financing sources:
Learning how to become a party and event planner takes years of experience and a knack for organization but it does not require a lot of start-up capital. This is very fortunate because most banks are not going to loan you the money anyway if you are a brand new business. But, if you already own a catering business and are merely seeking to diversify your services, then your local bank is definitely an option. For everyone else, consider your friends and family if you do not already own a computer or have the cash.

Income Potential:
The income potential of learning for an event planner is only limited by your ability to sell yourself and your services to the clients. With over $500 billion dollars out there up for grabs, there is no reason why you cannot see six figures within the first three years. Like any business, however, you will only be successful if you deliver unparalleled service time and time again. But, if you love planning an event and seeing people happy, then becoming a party and event planner is for you and a way towards financial independence.